Our key founders Ewan Mochrie & Joanne Binks established Inspire 360 back in 2005 “To inspire others to discover their full potential”.

Ewan and Joanne know that their teams greatest strength, is combining their wealth of life experience, knowledge and continual growing skill base; so that they are able to develop NLP trainings and Coaching programmes with a unique approach, matching the clients personal aims, values and needs, to deliver astonishing results every time.


Master Trainer of NLP / Master Trainer of Hypnosis Trainer of Time Line Therapy®/Master Coach Trainer / Author

Ewan Mochrie is the founder and Managing Director of Inspire 360. Since 2006 Ewan has had the pleasure of certifying many NLP Practitioners & NLP Master Practitioners across the UK and around the world. He also supports many multi-national organisations and small business owners by delivering NLP bespoke training programmes and Executive Coaching sessions to enhance business performance and improve communication skills. Ewan is fast becoming a household name, because of his fantastic knowledge and delivery of NLP training. He makes the training fun, interactive and thought provoking, whilst demonstrating a clear passion for the specialist subjects he teaches.

Ewan was originally trained by Dr. Tad James, one of the most recognised developers of NLP worldwide. Ewan accompanies a small group of NLP Master Practitioners to Las Vegas each year where they train with Dr Tad James to become incredible NLP Trainers.

In his words “It is only through change and learning that growth is possible. There is no better way to serve others than to help them to learn and grow for themselves.”

Ewan has been described by his delegates as a ‘model of excellence in the field of NLP’ and ‘inspirational teacher’ and let us know how much they enjoy being part of his programmes.


Director of Operations, Executive Coach & NLP Master Practitioner

Joanne is one of the co-founders of Inspire 360 and holds the position of Sales & Operations Director within the business. She has at least 20 years experience leading, coaching and motivating individuals to achieve their goals. One of Joanne’s great passions is coaching and when doing so she holds on to a deep-rooted belief in the individual’s ability to make a difference. She is driven by the results she helps her clients produce, providing outstanding NLP based Coaching for both personal and professional change. Her proven background and ability to develop people and encouraging them to find innovative solutions makes her an exceptional coach.

Joanne knows that behind every successful business is a team of highly motivated people. Having previously worked within large sales and customer service based organisations for more than 15 years her passion for personal development & coaching continued through the work of Inspire 360.

Joanne also manages two other businesses in the North West of England, offering Holistic therapies and Executive Coaching. She has 2 young daughters and enjoys Coaching and playing Volleyball in her spare time.